27 Sep How to Write the Right Way
Is there a mismatch between how you want your business to be perceived and the messages you are actually giving?
When you create content that doesn’t generate much interest or feedback, you wonder if you’re writing the right way.
This is one of the biggest issues that my clients have – next to actually being able to find the right words to use in the first place.
To move closer to your solution, you have to pinpoint the kinds of information your audience has been most receptive and reactive to.
*Which of your blog posts have received the most comments?
*What kinds of social media posts are most popular? Do these include inspiration, industry facts, or something that gives a ‘behind the scenes’ look into your private life?
*Have there been newsletters that you have gotten personal replies to from people on your email list telling you that they loved what you had to say and why?
*What kinds of responses have you gotten from feedback forms after someone has purchased your stuff or seen you speak? Hint: If you haven’t been getting testimonials and feedback, you need to start right away.
Take a deeper look at the information within these items! Something you wrote has strung the right chord on someone’s heartstrings.
Although you don’t always feel like you write the right way, you most definitely have what it takes.
Don’t write without purpose, you need to keep giving your people what they connect with and want more of. Isn’t that why you’re in business in the first place?
The truth is, everyone has had doubts about whether their writing is good enough to stand out.
It takes a proactive approach to go back and evaluate what aspects of your previous messaging was impactful and build upon it. In an ever-changing online landscape, things get old fast so it is a good idea to refresh your content and expand upon certain aspects that you’ve already touched.
Speaking of a refresh, don’t get caught up in copy that no longer serves you. If you haven’t dowloaded my “19 Words to Lose, Not Use Guide,” you can get it by opting-in wherever you see the guide cover.
I created this free guide to caution you against using words that will put your messaging on life support. There are also plenty of alternatives included so that you can revive your content and write with more confidence and clarity.
Did you find this post helpful?
If so, let me know in the comments. If not, definitely let me know in the comments!