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STRIKING STATEMENTS | Marketing tools
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This past July my family and I took a road trip to Malibu. It was a long holiday weekend and we wanted to mix with the beautiful and bougie (at least that’s what I think when I hear Malibu) and boy did we get that opportunity! While standing in line with my then 13-year old for some smoothie bowls, she spotted a teen at the register in front of us placing her order and whispered, “That’s Willow Smith.” I replied with...

Writing doesn't typically come easy. I mean, it's easy to write an email (most of the time), a list, or birthday card but it takes more thought and energy to create content that's clever, clear and compelling. It can feel pretty overwhelming when the trickle of words that do come don't resonate with you -- and you know they definitely won't connect with your audience. When this happens it's easy to say, "Fuggit about it" and pretend that what you have to...

  LINKEDIN is the largest professional networking site with 106 million visitors each month (Source: LinkedIn's Blog Q1 2016 earnings). Does your profile make a great first impression? Your profile is your advertisement to the LINKEDIN world so make sure it is clear, accurate, and dynamic. If you aren’t concerned about your LinkedIn profile and the impact that it can have for your business, you should know that there are 3 million people share content weekly (Source: Venture Beat ). Am I saying you...

Have you ever traveled to a place where people spoke English differently from you. I'm not talking about the various accents. I mean the actual words that are used to describe and refer to things. You don't go into a New York Pizzeria and kindly ask, "May I have a piece of pizza?" You say, "Let me get a slice." In the midwest people refer to cola as pop and in the east people refer to it as soda. Many Californians...

I've said it before and I'm going to say it again: Your use of tone determines how your message is received. Although this may be obvious, what isn't so clear is deciding on which tone style to use in your copy and how to incorporate it for favorable responses. It isn't so difficult. I'm going to share how to easily use tone for more persuasive copy. The first step is to decide what your intention is. Then determine how you want your...

Is it just me or have you noticed that with all the hype on the interwebs about the importance of standing out and claiming your uniqueness; there’s still pressure to do what the industry influencers (aka cool kids) are doing?   There’s no one formula that works for everyone and when you do what everyone is doing, you become basic--which is a shame because you're truly brilliant. Below I'll share 3 ways that you can eliminate the basic and enhance your brilliance.   It’s strange to me that the...

  When you're talented and know your stuff -- it's pretty easy to deliver your genius, magic thing to your customers via services, courses and/or products. Why is it pretty simple? Because your life experiences have helped you to discern how you best serve others.   Through the miniature disasters, major mishaps, and miraculous milestones; you've continued to hone your craft (and figure out what your people struggle with) so that inevitably, your brilliance shines through in the value that you bring to others.   Does that...

SCENARIO: You say your greetings to the friendly faces at the registration table; pick up your name badge; and immediately make a beeline to the refreshments area to get yourself something to sip on. Having a glass to hold in your hand keeps you from fidgeting and somehow alleviates the slight feeling of awkwardness. From the refreshments area, you're able to assess the types of people in the room and determine who you will most likely be talking with later. "So, what do you do?"...

Ever heard of an Entre-terrestrial? They are all around us. Entre-terrestrials are the other-wordly entrepreneurs and public figures that we admire but can never seem to reach. Have you seen one lately?  They are majestic, extremely likeable, and possess the ability to produce an unlimited supply of mind-shifting content and amazing products. Tell the truth.  When you identify an Entre-terrestrial, do you feel that no matter how hard you might try, you will never be as productive, successful, or fearless as they are because IT SEEMS AS IF THEY ARE FROM A...