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STRIKING STATEMENTS | Marketing tools
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Is it just me or have you noticed that with all the hype on the interwebs about the importance of standing out and claiming your uniqueness; there’s still pressure to do what the industry influencers (aka cool kids) are doing?   There’s no one formula that works for everyone and when you do what everyone is doing, you become basic--which is a shame because you're truly brilliant. Below I'll share 3 ways that you can eliminate the basic and enhance your brilliance.   It’s strange to me that the...

  When you're talented and know your stuff -- it's pretty easy to deliver your genius, magic thing to your customers via services, courses and/or products. Why is it pretty simple? Because your life experiences have helped you to discern how you best serve others.   Through the miniature disasters, major mishaps, and miraculous milestones; you've continued to hone your craft (and figure out what your people struggle with) so that inevitably, your brilliance shines through in the value that you bring to others.   Does that...

SCENARIO: You say your greetings to the friendly faces at the registration table; pick up your name badge; and immediately make a beeline to the refreshments area to get yourself something to sip on. Having a glass to hold in your hand keeps you from fidgeting and somehow alleviates the slight feeling of awkwardness. From the refreshments area, you're able to assess the types of people in the room and determine who you will most likely be talking with later. "So, what do you do?"...

Ever heard of an Entre-terrestrial? They are all around us. Entre-terrestrials are the other-wordly entrepreneurs and public figures that we admire but can never seem to reach. Have you seen one lately?  They are majestic, extremely likeable, and possess the ability to produce an unlimited supply of mind-shifting content and amazing products. Tell the truth.  When you identify an Entre-terrestrial, do you feel that no matter how hard you might try, you will never be as productive, successful, or fearless as they are because IT SEEMS AS IF THEY ARE FROM A...

Do you want people to share more of your content? The truth is, your audience isn’t going to share your message unless they:   A.) Understand it. AND  B.) Know and trust you enough to invest a few extra clicks and finger swipes of their time. I’ll first dissect what it means to have your audience know and trust you. A lot of people shy away from sharing information about themselves to their audiences because they don’t want to be judged or rejected....

Is there a mismatch between how you want your business to be perceived and the messages you are actually giving? When you create content that doesn't generate much interest or feedback, you wonder if you're writing the right way. This is one of the biggest issues that my clients have - next to actually being able to find the right words to use in the first place. To move closer to your solution, you have to pinpoint the kinds of information your audience has been most receptive and...

Writing doesn't come easy. I mean, it's easy to write an email (most of the time), a list, or birthday card but it takes more thought and energy to create content that's clever, clear and compelling. It can feel pretty overwhelming when you don't have clarity and the trickle of words that do come don't resonate with you so they definitely wouldn't connect with your audience. When this happens it's easy to say, "Fuggit about it" and pretend that what you have...

Vacations are great because you can purposefully and blissfully look forward to doing all that you really feel like doing and nothing of what you tend to feel obligated to do in your daily life. No errands, laundry,cooking, budgets, emails to read or reply to (don’t do it), a depressing full time job to drive to, and depending on what type of vacay you go on, no kids and/or significant others. Take a deep inhale and exhale with me, “Aaaaaahhhhhh.” I...

I was inspired today by two of my mentors, Ash Ambridge and Danielle LaPorte to do a post today on encouragement and truth.  We all must speak our own truths to set ourselves free AND to let others know they are not alone in this world. Here we go, my simple truths. I believe that I'm destined for greatness.  Like Dr. Martin Luther King said, "Not everybody can be famous but everybody can be great because greatness is determined by service." I know...


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